Get Ready For New Job Interview Techniques
What happens when 1200 candidates apply for nine available jobs? For I Love Rewards, Inc, a small consulting firm with offices in Wellesley, Mass. and Toronto, Canada, the answer was to employ speed...
View ArticleJob Opportunities Are Popping In The Wine Industry
Are you one of the growing numbers of wine aficionados? Does the pop of a cork and a sip of a good chardonnay give you a thrill? If so, you’re not alone. We Americans are becoming a nation of wine...
View ArticleThree Lessons to be Learned from the Apple iPad
The recent release of the Apple iPad provides many lessons to those who work in the marketing field as well as for those who work in the area of product development and in the world of education....
View ArticleWal-Mart Versus Target: Lessons From The Retail Wars
Love ‘em or hate ‘em – Wal-Mart is a force to be reckoned with, and there is much that can be learned from the long-term success of this retail behemoth. Just a few years ago it appeared that Wal-Mart...
View ArticleDatran Media Announces Key Management Additions
NEW YORK, NY–(Marketwire – March 1, 2010) – Datran Media, a leading digital marketing technology company, today announced key management additions across the company’s strategic business lines. The...
View ArticleForget Bake Sales, Cash-Strapped Schools Sell Ad Space On Official Websites
Oh, those recession blues! Just like a lot of American families, U.S. school districts are having a devil of a time trying to trim their budgets and stretch their funds, but it isn’t easy. Many...
View ArticleIs Ronald McDonald At Risk For Retirement? Chefs And Celebrities Take Aim At...
Watch your back, Ronald McDonald. A consumer watchdog group is looking to give you a pink slip, and it has some powerful allies. Corporate Accountability International, the group that forced Joe Camel...
View ArticleOn The Job: Don’t Let Technology Hurt Your Career
Don’t we all love technology! First, there’s all that terrific hardware. Laptops, netbooks, Blackberries, iPhones and iPads. And then there is all the technology that goes with it, like social networks...
View ArticleKFC Promotes Sandwich on the Backsides of College Women
Women on college campuses are finding a new way to make a few extra bucks by serving as walking billboard for KFC. This isn’t the old fashioned type of walking advertisement, however, as the women...
View ArticlePursuing a Career in Advertising
Education and Training In order to earn an advertising degree, you will need to complete coursework in areas such as consumer behavior, marketing, sales, market research, technology, communication...
View ArticleWho’s Hiring? Job Outlook 2011 Has The Answers.
It’s almost graduation time for the class of 2011, and the big question on everyone’s mind is this: where are the jobs? While many economists predict that the worst of the recession is behind us, the...
View ArticleClear on Calories
In an attempt to combat the country’s obesity epidemic, many well known American beverage brands will be featuring a new and improved calorie label on the front of all their products. The goal of this...
View ArticleRegulation-Resource Reference Guide
Ever had a big industry or business question in mind? Where do you go for resources when it comes to guidance with marketing and advertising issues? While this may not be available in the average...
View ArticleShape-Ups for Girls?
In the newest get-fit-with-little-effort trend, Sketchers Shape Ups has been one of the most recognizable products on today’s market. With glamorous celebrities like Kim Kardashian and Brooke Burke as...
View ArticleMarketing 101: McDonald’s & The McRib
One more time, the people who put Ronald McDonald, the Golden Arches, and the Big Mac into the cultural lexicon are showing when it comes to marketing savvy, they’re the group to beat. Capitalizing on...
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